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SEO Tactics that Never Stop Working
- Find the terms that people are using to search for your products
- then talk about your products on-site using those terms, without using them so much you sound crazy.
- Make sure a search engine can find every page on your site, read the content and figure out what the page is about (i.e. what keywords it should rank for).
- Fix the broken stuff on your site, remove duplicate content and make the whole site faster.
- Create interesting, relevant, fresh content that is designed to engage users
- and encourage them to share it.
- Build links to your site from other high-authority sites with which you share a topic or audience
- – better yet, build relationships with those sites that can earn you links again and again.
Make sure you’ve got a good experience for users once they get to the site: the content they see is the content they wanted. That’s what search engines want to happen, and that’s how users give you money.